The name of the New Jersey rockers could take on a whole new meaning if a new DNA dating website becomes popular. Take a look at the sales pitch on the site:

ScientificMatch uses your DNA to maximize the chances of finding chemistry—actual, physical chemistry—with your matches. We look at your personal values to help you find a soul mate. And our in-depth background checks provide one of the safest—and most honest—places for your search.

After extensive reading it seems all this boils down to the way our brains respond to various scents - human pheromones. The DNA matching process attempts to pick a partner with the scent most likely to, shall we say, push the right buttons.

There’s a big assumption here - the secret to all good relationships is sexual attraction. ALERT! Anyone with half a brain knows there are all manner of factors that affect relationships. Not least:

• Shared interests
• Goals in life
• Jobs
• Families
• Locations
• Social circles
• Upbringing

I’d warn anyone off spending hundreds or thousands of dollars/pounds on an exercise such as this.